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Ranging from -100 to 100, Net Promoter Score is calculated by asking one single question, “On a scale from 0 to 10, how likely are you to recommend this product/company to a friend or colleague?”
Based on the rating given, the respondents fall into three categories- Promoters, if they gave 9 or 10, Passives, if it was 7 or 8, and Detractors, if they entered anything less. It’s such a simple business metric, yet the insights uncovered, if done correctly, will keep turning your customers into promoters, and the ripple effect can lead to more revenue growth over time.Here is the complete guide
Net Promoter Score Benchmark
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