Almost everyone agrees that email marketing is a valuable tool. It can help you cultivate relationships with your customers, keep them updated on your latest products or services, and even increase sales. But did you know that email marketing can also be used to promote surveys?
Email surveys are a type of customer feedback survey that is sent to respondents via email. They can be used to collect various data, including customer satisfaction ratings, net promoter scores, and even specific feedback about your products or services.
In this blog post, we will discuss the benefits of using emails to promote surveys and provide some tips for getting the most out of your survey campaigns.
Methods Of Email Surveys
There are two primary methods of email surveys: direct emails and embedded links.
Direct emails are stand-alone messages that include the survey link in the body of the email. These types of surveys can be used to collect a variety of data, but they are most commonly used to collect customer satisfaction ratings or net promoter scores.
Embedded links are survey links that are included in an email along with other content. They are typically used to collect specific feedback about a product or service.
Benefits Of Direct Emails For Surveys
- Direct emails are more likely to be opened and read by the recipient. This is because they do not require the recipient to click through to another page in order to take the survey.
- Direct emails can be personalized with the respondent’s name, company name, or other information. This makes the email feel more like a conversation, which can increase the response rate.
- Direct emails are less likely to be blocked by spam filters. This is because they do not contain any active content, such as embedded images or links.
Tips For Getting The Most Out Of Your Direct Email Surveys
Here are a few tips for getting the most out of your direct email surveys:
- Keep the subject line short and to the point.
- Include a clear call to action in the body of the email.
- Personalize the email with the respondent’s name or company name.
- Send the survey to a segmented list of respondents.
- Include an incentive for taking the survey.
Benefits Of Embedded Link Surveys
- Embedded link surveys are more likely to be completed by the recipient. This is because they do not require the respondent to open a new window or tab in order to take the survey.
- Embedded link surveys can be customized with your brand’s colors and logo. This helps create a consistent experience for the respondent and increases their chances of completing the survey.
- Embedded link surveys can be used to collect a variety of data, including customer satisfaction ratings, net promoter scores, and specific feedback about your products or services.
Tips For Getting The Most Out Of Your Embedded Link Surveys
- Keep the survey short and to the point.
- Include the survey link in the body of the email.
- Customize the survey with your brand’s colors and logo.
- Send the survey to a segmented list of respondents.
Tips For Designing Emails For Email Surveys
When it comes to designing emails for surveys, there are many things you should check.
Subject Line
The subject line is the first thing your recipients will see when they receive your email. It’s important to make sure that your subject line is short, to the point, and includes a clear call to action. For creating a compiling subject line, you can plan a collaboration with your copywriting team, as they can be a great help here.
Email Body
The email body is where you will include the survey link. It’s important to keep the body of the email short and to the point. You should also include a clear call to action, such as “Take our survey now!”
Include Your Branding
Make sure to include your branding in the email, such as your logo, color scheme, and font. This will help create a consistent experience for the respondent and increase their chances of completing the survey.
Segment Your Recipient List
It’s important to segment your recipient list when sending email surveys. This allows you to send more targeted emails to a specific group of people, which can increase your response rate.
Include An Incentive
Including an incentive, such as a discount or a freebie, can increase the likelihood that people will take your survey. However, it’s important to make sure that the incentive is relevant to your target audience.
Include A CTA In The Email Signature
Your email signature is a great place to include a call-to-action for your survey. This is because it’s one of the last things people will see before they close out your email. Including a CTA in your email signature is a great way to increase the response rate for your survey.
Here are a few tips for getting the most out of your email signature:
- Include a clear call to action, such as “Take our survey now!”
- Use HTML to format your email signature. This allows you to include images and links.
- Use a professional email signature template. This will help ensure that your email signature looks polished and professional.
- Include your contact information, such as your email address and phone number. This will allow people to reach out to you if they have any questions about the survey.
Examples Of Survey Emails
Now that we’ve gone over the benefits and tips for using email surveys, let’s take a look at a few examples of survey emails.
Example #1
Subject Line: How was your experience with our product?
Hello [First Name],
Thank you for being a loyal customer of our product. We would love to hear your thoughts on your experience.
Please take a moment to fill out our survey. Your feedback is very important to us.
Thank you,
[Your Name]
Example #2
Subject Line: How likely are you to recommend our product?
Hello [First Name],
Thank you for purchasing our product. We would love to hear your thoughts on your experience.
Please take a moment to fill out our survey. Your feedback is very important to us.
Thank you,
[Your Name]
As you can see, there are a few different ways that you can go about setting up your email surveys. It’s important to find the method that works best for you and your business.
Summary
To summarize, this blog post provided a brief overview of the methods of email surveys and the benefits of using them to promote surveys. We also provided some tips for getting the most out of your survey campaigns and provided some examples of how to use email surveys to promote your products or services.
