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The 10 Best Customer Experience (CX) Platforms in 2021

Indhuja Lal

10 min read

The best customer experience software helps your business achieve better customer satisfaction and improve your revenue!

The Customer Experience (CX) has overtaken price and product as the key brand differentiator in 2021! But the reality is only a few companies are ready, willing, and able to go the extra mile to create a better experience for their customers.

From small cafés down the next block to e-commerce giants, everybody benefits from improved customer experience!

Which is the best customer experience management software for me?

Now, since everyone agrees that customer experience is a crucial player in the field, companies are competing to deliver different versions of customer experience software. It is an extremely tough choice to make.

The 10 Best Customer Experience Software Tools in 2021

Here, the 10 best customer experience software solutions to help optimize your customer experience.

  1. SurveySparrow
  2. Qualtrics
  3. Delighted
  4. AskNicely
  5. Medallia
  6. Wootric (now InMoment)
  7. SurveyMonkey
  8. QuestionPro
  9. CloudCherry (now Webex)
  10. GetFeedback

1. SurveySparrow

SurveySparrow - the best customer experience software with highly engaging chat-like surveys

It is nearly impossible to speak to each and every one of your customers and engage them individually, but it is of utmost importance to keep your customers on top of your list. The Customer Experience Software offered by the online survey tool SurveySparrow solves the dilemma for you in a blink.  At SurveySparrow, surveys are turned into interesting conversations with a conversational interface. It enables you to create and share highly engaging, mobile-first surveys that offer a chat-like experience. But that’s not all. The platform allows you to engage your website visitors and enhance lead generation by letting you create chatbots with minimal coding.

There is only a thin line between follow-up and nagging. SurveySparrow covers you there too with their recurring surveys. The surveys are perfectly balanced so as not to make it feel like too much. Once configured, it will be automated to follow the preferences of day, date, and so on, for sending the surveys. It is accessible, irrespective of network connectivity issues and auto-saves the survey answers. Actually, your customers can pick up where they left off. It encourages sharing, and you can do so on various platforms.  NPS software of SurveySparrow enables you to predict the loyalty of your customers and how likely they are to refer you to their friends. Collecting feedback has never been easier. No wonder the platform is one of the best customer experience software!

2. Qualtrics

The role-based dashboards of Qualtrics are highly customizable.

Qualtrics is easily one of the best customer experience software products. The CX platform helps you to create fantastic customer profiles by gathering information about your customers through different surveys. Their NPS gives you actionable data and thereby streamlines your customer experience management. The role-based dashboards are highly customizable, and you will be able to map your customer responses efficiently. Since the dashboard is role-based, there is a hierarchy feature that enables the managers to access data within their scope of influence. The dashboards of Qualtrics are updated in real-time with options for automatic notifications and closed-loop ticketing.

Another helpful feature is the privilege of a centralized view of all channels. This enables you to have a conversation with your customer on the platform they are in and then gather the data seamlessly. It also avoids potential errors from happening while transferring data from one channel to another.

3. Delighted by Qualtrics

Delighted is one of the best customer experience software that gives you a fantastic platform where you can gather real-time and actionable data.

Delighted by Qualtrics gives you a fantastic platform where you can gather real-time and actionable data quickly and easily. They use NPS to measure the entire customer journey. They have made it insanely simple to collect NPS scores with the help of API and Javascript calls anywhere in your web app’s experience.

The customer feedback software enables you to analyze and distribute instantly collected feedback. This helps the companies to align with the needs of the customers and that of the business. Delighted also has a fantastic feature that allows you to measure the customer voice over time and then leverage this information to reduce churn. You can also view responses from customers as ‘with’ or ‘without’ comments. Delighted is integrated with Slack which comes in handy.

4. AskNicely

AskNicely gets you real-time customer feedback that can be used to drive customer retention and referrals.

If you want to make changes based on customer feedback and give customers a more discreet, easy way to give feedback, AskNicely would be a great option. They get you real-time customer feedback to drive customer retention and referrals. Based on the NPS customer loyalty framework, AskNicely automatically sends a very simple two-question survey to the customers. The participants can answer this with just one tap. This ensures a higher response rate.

Listening to your customers in real-time is essential to catch unhappy customers before they churn and get to do more negative online reviews. You would be able to send emails with no help from the IT department. AskNicely boasts a dedicated and ultra-designed NPS platform to track individuals rather than campaigns. This allows a year-to-year follow-up with users and sites. The NPS platform makes AskNicely part of the list of the best customer experience software.

5. Medallia

Medallia helps you turn your customer feedback into real-time actionable data.

Customer feedback is the key barometer when you assess a company’s health. Many businesses lack the infrastructure and culture to improve it. Medallia helps you turn your customer feedback into real-time actionable data. These insights are used by the entire organization to rescue at-risk customers, to engage more customers, and most importantly to identify the innovations that your customers value most in you.

Medallia works towards making the customer experience more transparent and defeating data silos. It helps you to engage everyone in a relentless effort to improve the system. Medallia works in a way where call-centers truly become contact-centers.

6. Wootric (now InMoment)

Wootric is an NPS platform that focuses significantly on encouraging customer satisfaction.

This is simply there for the companies who want to align the teams to boost customers’ happiness. Wootric is an NPS platform that focuses significantly on encouraging customer satisfaction. NPS surveys are deployed in your web app and mobile app to measure customer sentiment in real-time. It enables to measure activating promoters and also to improve retention and loyalty.

Wootric offers turnkey installation and also allows you to enjoy automated surveys. Another helpful feature is the ability to run A/B happiness tests. Segmented NPS results and being able to get a single NPS view across all Web and mobile apps is helpful and saves a lot of time. In addition to all this, Wootric provides unlimited surveys and NPS tracking for free.

7. SurveyMonkey

If you want your CRM software to launch any kind of online survey project, then SurveyMonkey can help you.

If you want your CRM software to launch any kind of online survey project, then SurveyMonkey can help you. It could be for the purpose of market research, or a quick poll. This platform allows you to tailor your online surveys according to your defined target audience. It is a turn-key NPS solution that has convenient features which are designed to collect, analyze, and act on your feedback data. You would also be able to trigger personalized surveys through multiple channels. It is designed to reach customers when they are receptive.

From industry benchmarks to key driver analysis, SurveyMonkey helps you to identify areas that need improvement and drives you and your team to achieve better results. One of the best features of SurveyMonkey is its extensive question bank. It offers many inbuilt and customizable questions. You also have an option to add more questions as per your requirements. If you are worried about the security of the data collected, they have covered that too with one of the best security encrypted survey platforms. Yet you may have to look out for some limitations in customization abilities and a cluttered interface. If such limitations put you off, then you might as well glance through some SurveyMonkey alternatives.

8. QuestionPro

QuestionPro is simple and easy to use and includes tools for creating, distributing, and analyzing online feedbacks.

QuestionPro is one of the best customer experience software that is designed to help you form informative and data-driven business decisions. This software is simple and easy to use and includes tools for creating, distributing, and analyzing online feedback. It could be surveys, polls, forms, or quizzes. With QuestionPro, you can completely customize the survey experience.

The customer experience tool automatically detects the device type and reformats the design and question type to fit the screen in which it is displayed. This means that the matrix questions that cannot be appropriately displayed on mobile phones can be now answered using them. This eliminates the need for scrolling across the screen as the matrix can be converted into drop-down lists. Best of all is their customer support team being available for 24-hrs a day which guarantees support anytime you need it.

9. CloudCherry (now Webex)

Personalize customer experience end-to-end with Webex Experience Management

Cisco’s Webex Experience Management (formerly CloudCherry) is a robust cloud platform for teams. But it also offers a fast, simple customer experience management platform. You can employ it to measure and track customer engagement, and turn it effortlessly into actionable data. The tool makes communication with your customers a pleasant experience along with ensuring efficiency. Being one of the most robust omnichannel platforms, Webex can gather data from 17 channels that include social media and email applications.

They also help you organize surveys with personalized questionnaires. Since the inquiry from a customer gets converted into a dashboard ticket automatically, you can expect an instant response. Webex Experience Management really shines through NPS. Track the NPS value of your brand easily as they not only listen to what the customer says but also what they do too. The NPS survey takes only 60 minutes to perform. The survey questions involve all the customer interactions and channels. You can also explore granular NPS by setting custom filters.

10. GetFeedback

You can create beautiful, surveys that are mobile-friendly with GetFeedback.

Do you want to measure and work on your customer experience with surveys that will take only minutes to build? GetFeedback is the answer. You can create beautiful, surveys that are mobile-friendly with GetFeedback. The easy-to-use survey builder also enables you to embed survey questions in the email along with one-touch email functionality. This helps you to ensure and analyze your responses with real-time Dashboards.

Integration with Salesforce helps to garner faster and better customer experience insights. The ease of use gets you to see at least a 240% increase in response rates, and you can also enjoy 7 times faster installation than other customer experience software.

How important is customer experience?

Every company declares that their No.1 priority is customer satisfaction, but how many actually make this a priority? Sometimes the focus shifts into ensuring a growing revenue alone. The number of businesses that are ready and willing to go that extra mile for their customers is very less.

CX! User experience! Customer service! Are they the same?

No! They aren’t the same. Customer service and user experience are merely two aspects of customer experience. Customer experience can be the sum of all interactions and touchpoints between you and the customer. It begins long before your customer steps into your showroom and continues even after his purchase. With this abstract time period and vague strategies, it would be easier than peeling a banana to put off a customer, And the worst part? You will have no idea that you are losing a customer till it’s too late. An interesting study revealed that, while 80% of the participating companies believe they are doing an excellent job, providing a better customer experience, only 8% of their customers thought so.

The last thing we need in business is to end up in a beautiful bubble of false perceptions and ideas. It would ruin you downright. It is the brands that go out of their way to ensure the satisfaction of their customers, who steal the show. No matter how excellent your product is; if their whole experience was horrible, they are not going to come back. You lose trust, loyalty, and future business. It is six times more expensive to acquire a new customer than to retain an existing customer.

From United Airlines, who delayed the flight for a passenger visiting his dying mother, to the sassy tweets and comebacks from Wendy’s, companies are trying to get a grasp on their customers emotionally rather than just focusing on well-performed products and fancy showrooms.

An added bonus in delivering an excellent out-of-the-way customer experience is that this story reaches a vast number of people, thanks to social media. Your overwhelmed customer is going to tell her circle of friends and family about it.

How does customer experience software help?

It helps you nurture your customers to become your most valued brand advocates while your customers utilize all that you have to offer in the best possible way. It’s a win-win.

How can you be sure that you are actually doing what your customer wanted?

How do you know you are using the right customer experience software?

It is essential to keep your unhappy customers closer since they are most probably waiting for that final reason to leave you. Tracking and analyzing all the touchpoints and interactions is not an easy job. These interactions could happen through phone calls, mail, text messaging, website purchases, live chat, or social media. The emotional connection they have made with your brand through these interactions counts as customer experience. And it ensures that you are not missing out on any valuable data in the chaos. Customer experience software allows you to integrate the data collected through all the channels with little or no effort from you. Knowledge is power. Having the right information at your disposal will assist you in making the right decisions. If you know who and how your customers are, you can serve them better. You would be that brand they can resonate with.

The best customer experience software offers you a 360-degree view of your customer. A well-executed, efficient customer experience tool caters to your needs and helps you identify the churning customers and solve the issue. You no longer have to keep track of the emails, and follow-up calls manually anymore. Customer experience software will do it for you with its profound amount of data storage capability and automation.

Wrapping up!

In this customer-driven world of business, making your customer merely satisfied is not going to take you very long. You need to be able to cultivate a feeling of loyalty towards the brand – making it a little harder to leave you. If you have deployed a resourceful customer experience software, you would be able to identify the changes in your customer’s buying pattern, or better predict them. Only if you already know what your customer is going to want in the near future, you will have a head-start.

Shake Shack, the growing fast-casual restaurant always customizes their drinks according to the locality they are in. They have now introduced something called Innovation Kitchen. Their customers get to test the new items on the menu and get to give real-time feedback on them. It has even given them space to innovate, test and evolve the items into what their customers worldwide want specifically.

Well, looks like Shake Shack’s got the best customer experience software then! But here’s one thing you should keep in mind. The best customer experience software varies from one company to another. The CX tool that is ideal for your competitor may not be the right one for you. You should conduct a detailed comparison of your goals, your customers, and their requirements with the features of your potential customer experience software.

Going that extra mile does pay off in the long run. Finding and employing ‘your’ best customer experience software would ideally help you to see your customers better and brighter.

Indhuja Lal

Product Marketer at SurveySparrow

A dilettante bohemian soul mesmerized with the magic of words, sworn to be unpredictable, and spellbound with the simplicity of humanity...

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